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PHCC formed a DEI Marketing Committee, in August 2009 to create a plan to meet the expectation of the Gates Foundation and MDC that colleges have a very public face on the initiative. We followed a basic plan that you would use for any marketing plan. Because developmental education has such a negative image, we established an identity that gives it a positive spin: PHCC’s Progress Initiative. We then looked at various elements (music, logo, slogan, etc) that would help us get our point across to our target audiences. We introduced the campaign with a presentation that featured those elements at various campus meetings, which allowed us to educate faculty and staff about the DEI.

We then turned to the public. We officially launched our DEI – Progress Initiative on Wednesday, April 21, 2010 with an appearance by Byron Pitts, CBS Chief National Correspondent, and a Contributing Correspondent for 60 Minutes. Byron Pitts represents the ultimate success story for an at-risk student. Modeling is the most successful advertising technique. We are going to get much more than one day out of his visit. Between our own promotions, attention from the media and activities on campus, Byron Pitts’ image is going to be there for every student who feels disconnected or unworthy of college.

Why did we decide to forge ahead with our marketing campaign?
We all know that frequency and reach are two of the main components of any advertising campaign. By starting as soon as we had our identity (and our ‘opening act’) established, we’re better able to saturate our own faculty and staff through repeated activities (frequency). Most people on campus have seen our presentation at least once. Many have seen it multiple times. The posters, billboards and other ads promoting Pitts;were everywhere, reinforcing the initiative’s branding efforts.

Everyone likes something for free. By kicking this off with a celebrity and a huge event for the public, we took an opportunity to give the community something for free that serves us well in getting our message out there. It only creates a positive image for PH and the initiative. It is also part of the culture at PHCC to grab something and run with it. We tend to get excited about new projects that positively affect our students and our college. We like to make things fun, and frankly, we work pretty hard at that!

Patrick Henry Community College is an Achieving the Dream Leader College and the recipient of a Developmental Education Initiative Grant through MDC, Inc. funded by the Bill and Melinda Gates Foundation. Achieving the Dream (AtD) Leader Colleges must demonstrate commitment to and progress on the four principles of Achieving the Dream: committed leadership, use of evidence to improve programs and services, broad engagement, and systemic institutional improvement. Leader colleges are expected to serve as mentors within the Achieving the Dream community of learners, as well as advocates for the principles of Achieving the Dream. The ultimate goal for Achieving the Dream is to improve student success. Central to the project are low-income students and students of color who have traditionally faced significant barriers to success.

PHCC began the Achieving the Dream journey in 2004 as one of 27 colleges in five states initially selected to participate. Today there are 102 community colleges in 22 states involved. The Lumina Foundation provided the funding for the initial group of colleges. Currently, thirteen prestigious partner organizations are actively involved to include: American Association of Community Colleges, The University of Texas Community College Leadership Program, The Community College Research Center, Jobs for the Future, Knowledge Works Foundation, Lumina Foundation, MDC, MDRC, Nellie Mae Education Foundation, Public Agenda, Houston Endowment, Inc. The Heinz Endowments, College Spark and the Bill and Melinda Gates Foundation.

The Bill and Melinda Gates Foundation funded 15 of the original round one and round two colleges to participate in the Developmental Education Initiative (DEI). DEI or what PHCC refers to as its Progress Initiative centers on scaling the successful educational strategies piloted through Achieving the Dream.

PHCC developed and implemented strategies, based on data, to enhance student engagement and ultimately student success. The two-pronged approach focused on: Student Engagement Inside the Classroom and Student Engagement Outside the Classroom.

Are you college material? Believe in yourself! Advice About College

Building Knowledge to Improve Education - MDRC.org

Jobs For The Future - Newswire

The Developmental Education department is located in the Learning Resources Center.

Developmental Education Faculty Members and office locations:
Developmental Math                     
Bronte Miller, Room 113
David Dillard, Room 107A 

English
Michelle Zollars, Room 112
Jandy Sharpe, Room 111

Mission:The Developmental Education Program provides the policies, procedures, instruction and support to underprepared college students, enabling them to become independent learners while acquiring the necessary skills to be successful in college-level courses and acheive their educational goals.

Program Goals:
• To preserve and make possible educational opportunity for each postsecondary learner
• To develop in each learner the skills and attitudes necessary for the attainment of academic, career and life goals
• To ensure proper placement by assessing each learner's level of preparedness for college course work
• To maintain academic standards by enabling learners to acquire competencies needed for success in mainstream college courses
• To enhance the retention of student
*(adopted from the National Center for Developmental Education)

Studies conducted by the college clearly show that students completing the required developmental courses are retained at a higher level and perform in college level courses as well and in many cases better than non-developmental students.

Placement Test
Anyone who plans to enter a degree, diploma, or certificate program at Patrick Henry Community College is required to take the college placement test. If the student scores less than a certain "cut score" on the Placement Test, then he or she will need to enroll in the appropriate developmental studies course or courses. The Placement Test is given by Student Development Services staff often during the year (days, evenings and Saturdays). Prospective students can sign up for the Placement Test by calling (276)656-0325. Download the Placement Test student Guide for some test-taking tips and samples.

Accurate Course Placement
To ensure accurate course placement students are re-tested the first day of class in each of the developmental courses.  If the student scores high enough then he/she is placed in the next appropriate course.  Students are encouraged to review prior to the first day of class.  Math students can find an exam review on the math lab web page for each of the developmental math courses.

Advising
Students scoring developmental in at least two areas such as English and Math should see a developmental advisor.  Call (276)656-0227 for more information and/or to set up an appointment. Advisors include: Greg Hodges, Dean of Instructional Support Services (276) 656-0211; ; Bronte Miller (276) 656-0339 ; Jandy Sharpe (276) 656-0274 ; David Dillard (276) 656-0284 ; Angela Williams (276) 5498 ; Michelle Zollars (276) 656-0295 .

Program Features
• Faculty specialists
• Small classes
• Individual attention
• Tutors
• Counseling
• Computer-Assisted Instruction
• Help for special needs students
• Individual assistance with transfer
• Close collaboration with math lab
• Close collaboration with writing center

Award Winning
Recipient of The John Champaign Memorial Award for Outstanding Developmental Education Program - 2007.  This award is given by NADE - The National Association for Developmental Education.  It is a national award.

Printed from Patrick Henry Community College on 07-28-2014 Copyright 2014