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Patrick Henry Community College - Marketing Series

Participants will learn how marketing technologies, services and strategies are essential for a successful business.

Instructor: Beth Deatherage, Sales Manager and Project Coordinator for HD Web Studio. This workshop will outline how to build a business identity through consistent marketing efforts. Learn how to define, develop, and market your brand to your target consumers. [BUSC 357]

Instructor: Beth Deatherage, Sales Manager and Project Coordinator for HD Web Studio. This workshop will outline the 5 P's of marketing: people, price, product, promotion and place. Using both a situation analysis and a SWOT analysis the participant will be able to identify target markets, clear objectives, sales goals, competition, marketing strategy and an expense budget. [BUSC 359]

Instructor: Beth Deatherage, Sales Manager and Project Coordinator for HD Web Studio. This workshop will cover the wider range of marketing efforts. Participants will be able to apply practical knowledge to the marketing strategies outlined in their marketing plan. The session will also cover best practices for networking, advertising, recruitment and sales. [BUSC 360]

Instructor: Beth Deatherage, Sales Manager/Project Coordinator for HD Web Studio. This workshop will cover various online marketing efforts available to businesses from zero cost to high cost and how to determine which efforts best fit your business model. [BUSC 358]

If interested in taking a class and it is not on our schedule at this time, email us to sign up today. When we obtain the minimum number of students required, we will contact you to schedule the class at your convenience. If you are an employer, our workforce training staff can tailor this class to align with your organization’s distinct needs. Please email us with your request.

 


 

This non-credit program is managed by:
Workforce Development and Continuing Education
Email:
Phone: 276.656.0260